BAUME & MERCIER’s Petite Promesse leads the way to a promising future. HOT explores the colourful watches that are a mélange of aesthetics and values.
The Petite Promesse has always been a collection for women who like to have fun with their watches- flashing trendy colours and experimenting with their look. However, the women of today like to make a bold aesthetic statement by combining many other values in their daily choices. So, while fashion and function are non-negotiable, what the new fashionistas look out for is a promise of a better world.
The Petite Promesse has also adapted to the new mood. In simple words, it unites fashion and respect for nature. How? Through Banka leather – made from trout skin in vibrant, elegant colours.
The story of Banka leather
Banka leather is made in France. It comes from the quality fish, rainbow trout, initially celebrated and enjoyed in prestigious restaurants. The fish are farmed in an environment that perfectly suits their needs, where animal welfare ranks above productivity.
The leather for the strap
The leather that is obtained is both supple and strong. It is dyed with mineral oxides for a transparent colour effect that brings out the natural scale pattern but also goes right through the skin. It is about having the skill to use exactly the right quantities to enhance the skin. It took a year to develop the process in collaboration with a specialist tanner in Brittany.
Rainbow of colours
Each strap in the new collection is different. The trout scales form contrasting patterns that are accentuated by the tanning process. BAUME & MERCIER offers the Petite Promesse in a trio of eye-catching colours: the luminous red, a bold green, and a vibrant, ultra-chic blue.
The Banka Fish Farm
Situated in the Basque country, in the village of Banka, the farm lies in the grounds of a 17th-century mill powered by the Arpéa river. The quality of the water and the completely protected natural environment provides exceptional conditions, close to those in the wild, for farming trout. This approach fits perfectly with current environmental responsibility standards.
With its unique aesthetic, the Petite Promesse has always been a favourite. The new update unifies the collection with the thought process and sensibilities of its fans!