From cufflinks to Swiss-made watches and writing instruments to fine leather goods, Swiss brand TF Est. 1968 derives its inspiration from the world of watchmaking.
The history behind
Founded in 2011, the global brand TF Est. 1968 has opened nearly 500 retail outlets around the world from its base in Geneva. The two initials, T and F, stand for the surname and first name of Freddy Tschumi, founder of TF Est. 1968. A man who loves to do things differently, Freddy T, a professional operator on the global luxury market, was busy designing his first watchmaking-inspired cufflinks while others were working on business plans dotted with computer-generated images designed to lure potential clients. Before the brand even had its own showcase on the web, this advocate of expert craftsmanship and Swiss quality had already produced hundreds of pairs of cufflinks. In just a few years, TF Est. 1968 rose from obscurity to become a guarantee of dependability and continuity in the kind of craftsmanship that pays tribute to the Swiss reputation.
Variations on a theme for collectors
Faced with the growing demand, the luxury brand needed to come up with variations in terms of colour, finish and the metal used. The cufflinks featured several versions in alluring pvd or plated coatings, as well as different finishes, featuring several versions in solid rose or yellow gold, set either with diamonds, or precious stones. They all found a niche public in the fine watchmaking stores of the world’s major capitals. Recognisable by the fact that the cufflinks sported glass sides, the new models instantly positioned TF Est. 1968 as a trendy label, a go-to brand, a must.
The watchmaking-inspired range
Encased beneath a water-resistant crystal, an authentic moving watchmaking mechanism set against a carbon ground provides the onlooker with a voyeuristic display of technical achievement. While the Tourbillon cufflinks are available in 18K solid rose gold (750°), set with rubies, or in a plethora of other precious versions, the Moon Phase cufflinks are air- and water-tight and resistant to shocks and aggressions of all kinds. Other variations on the mechanical watchmaking theme include Roulette, Clockwork, Joker, Planet and more. Apart from cufflinks, the brand features key chains, leather goods as well as pens – all encompassing at least one element inspired by the world of watchmaking.
HOT meter: We think TF Est. 1968 is hot because it’s a niche luxury brand that features aesthetically designed accessories, which fuse the elements from the watchmaking world into contemporary fashion. Perfect for watchlovers as well as unconventional fashionistas, we think!
Visit www.tfest1968.ch for more