American top model Bella Hadid is now the new female face of TAG Heuer.
The young 20-year-old brings a veritable freshness to the luxury Swiss watch brand. Voted “Model of the Year” in December 2016, this fashion icon had the fastest growing fan- base of followers on social media networks in 2016; now a rising star in the world of fashion, she is handling the demands of her extraordinary lifestyle and stratospheric fame with poise and maturity. She knows exactly what she wants, what she likes, and what she wants to achieve.
She will connect with the brand using the medium of photography- a hobby she cherishes. With 10 million followers on social media, she has learnt how to express herself through images, sometimes light and subtle, sometimes profound and mysterious, but always with a clear artistic sense which is deeply personal. She speaks the language of the Millennials, the generation with whom the Swiss watch brand is currently reconnecting.
To mark New York Fashion Week, TAG Heuer and Bella Hadid chose Equinox Bond Street, an iconic new location in the luxury lifestyle brand’s health club portfolio, to announce their collaboration. At the event, CEO Jean-Claude Biver, also Chairman of the Watch Division of LVMH Group said, “I am delighted to welcome Bella into the family of TAG Heuer ambassadors. Having Bella on the team enables me to reconnect TAG Heuer with the Millennials and young generations, and also with the brand’s avant-garde spirit, the spirit which drives us to do things differently, to innovate and to dare. The TAG Heuer family has a real team spirit. We need someone like Bella to help us capture the bold and confident spirit of young people today. Thank you for joining us, Bella, welcome to the team!”
The pretty blue-eyed brunette confidently showed off her perfect body, right at home in the gym! Indeed, TAG Heuer‘s #DontCrackUnderPressure tagline fits Bella Hadid perfectly.