Top DJ David Guetta explains the links between music and watchmaking to TAG Heuer loyalists! Let’s celebrate on a sweet note!
He is a top DJ, but also a loyal fan of TAG Heuer watches. David Guetta welcomed TAG Heuer to Ibiza to celebrate the end of summer 2017. The links between music and watchmaking are clear and deep. Precision, technology and innovation percolate both these worlds.
Ibiza, in Spain is the home of electronic music and the island of choice for the world’s top DJs – David Guetta, dance music icon and Ambassador of the Swiss watch brand TAG Heuer, invited important guests to a very special event. The event was held at the TAG Heuer boutique in Ushuaïa – one of the island’s most popular hotels. It was here that he explained the parallels between the worlds of music and watchmaking.
David Guetta is one of those producers with a distinctive, recognisable sound. He is not just a dance music superstar; he truly is the icon of a generation. With over 10 million albums and 50 million singles sold across the world, he has one of the largest presences on social media, with more than 83 million fans in total, and he decided to join TAG Heuer as an international ambassador at the start of 2015.
“The music industry is like watchmaking. It is a fast-changing environment which is constantly reinventing itself. We are constantly challenging ourselves in terms of technology and innovation, we have to be constantly watching the microtrends to pick up on what will be happening tomorrow and convey emotions to our audience,” he said.
But yet, just like in the watch world, there is a respect for the past and an emotional link to it, in the world of music as well. In keeping with this, Guetta spoke about Vinyl records. Vinyl still has a fine future ahead of it. As a gesture to show this, David Guetta marked the occasion by presenting TAG Heuer with an exclusive live remix recorded on vinyl.
This vinyl record will go on sale at TAG Heuer’s #MondayMonday auction on the 4th of September. All proceeds from this sale will be donated to David’s chosen charity “Bridges for Music”. This charity is a non-profit association which brings together key players in the music industry, and which supports sustainable development of music.
The evening event naturally ended with the famous and long-awaited David Guetta Closing Party, held in the open air by the splendid pool at Ushuaïa.