Swarovski’s Spring/Summer 2017 Urban Romance collection is inspired by the fluidity and femininity of two urban cities – Paris and Los Angeles.
Urban Romance collection – Swarovski
The moment of inspiration
It was after diving into the depths of the oceans and venturing out into the vastness of the galaxy in recent collections, that Swarovski’s Creative Director Nathalie Colin realised that beauty is very often just around the corner. With over half the world’s population living and working in cities, Colin took inspiration from urban spaces in Paris and Los Angeles for the laid-back modernity of the new Swarovski SS17 lines. “This season’s collection is all about Urban Romance as I was inspired by both the modernity and romantic sides of two cities,” shares Colin.
From Paris to LA
The romantic side of Paris is expressed through fresh and floral colours and feminine designs, while modern, architectural structures have influenced the more graphic jewellery. Los Angeles is the source of inspiration for the fluid, gypset silhouettes, as well as the must-have palm tree motifs. “Every woman can express her style and mood with this collection; by stacking, layering and mixing jewellery with a personal, chic twist. This is a great way to look and be brilliant!” points out Colin.
Celebration of beauty
The collection celebrates the poetry of spring and summer dressing, wherein the multifaceted Swarovski woman can switch her looks from day to night as she shifts around the endless enchantments of the city with daring, dashing style and of course, Swarovski’s distinctive brilliance.
New this season, the Crystaldust collection can be worn on upper arms, as a choker or even as a headband. Also prominent, the idea of movement and fluidity shines through fringes and elongated shapes which layer in style.
The collection reminds us of the hypnotic California sunsets of laid-back Los Angeles. You can literally witness the magic as sunset gold tones blend with amber crystal shades to kiss sun-honeyed skin. We’re thinking palm trees, sporty attitudes and jet set living as we soak in the glamour of the moment.