Swiss luxury watch manufacturer IWC Schaffhausen welcomes Sonam Kapoor as brand ambassador for India.
Over the years, Sonam Kapoor has emerged as the undisputed icon for luxury and fashion in India and around the world. Whether it is on the red carpet or the runway, Sonam’s style is always on point. Needless to say, the ultra-glam diva has made her mark on some of the world’s most prestigious platforms in show business and now joins the IWC family.
IWC Schaffhausen expresses its passion for cinema as a partner of handpicked film festivals and collaborations with a select group of influential actors and actresses. Today, the Swiss luxury watch manufacturer officially announced Sonam Kapoor as a brand ambassador. The Indian beauty is known in the region for the various roles she has portrayed in Indian films. Recently, she starred in the award-winning biopic Neerja, which garnered a lot of accolades from critics and fans alike. What’s more, she also won the Filmfare Critics Award for Best Actress for her role earlier this week. Kapoor supports various charities and causes such as raising awareness for breast cancer and LGBT rights.
Speaking about her association with the IWC family, she said, “It is an honour and a privilege to become an IWC brand ambassador and represent the brand in India and around the world. I admire IWC for its uniqueness and creative storytelling, which have characterized the brand throughout its history.”
IWC Regional Brand Director Luc Rochereau added, “It is with great pleasure that I welcome Sonam Kapoor to the IWC family. She is a powerhouse performer and a thorough professional. Her scintillating charm and elegance resonate with our brand philosophy, and we have found the perfect partner in her.”
To kick-start the partnership, the Bollywood actor will be present at the 27th Salon International de la Haute Horlogerie (SIHH) in Geneva in 2017 alongside other prestigious guests and IWC brand ambassadors from across the world.