SEVENFRIDAY… A name that resonates with a fun and futuristic approach, a modern interpretation of a Latin aphorism, Carpe diem – “seize the day”. Not a just a watch brand as they claim, SevenFriday designs and manufactures industrial inspired watches, bracelets and sunglasses, and has developed quite a loyal fan following across the globe. Well, particularly those who live everyday like it’s Friday!
Headquartered in Zurich, Switzerland, SEVENFRIDAY has built a fantastic global network in 90 countries and more than 700 points of sale.
The unique #liveSEVENFRIDAY gastro/retail concept dubbed SEVENFRIDAY Space is definitely a fresh perspective to the old school retail ideologies. Since it first debuted in Jakarta in 2016, this concept has been welcoming fans and friends from near and far. Currently you will find SEVENFRIDAY Spaces in Taipei, Hong Kong, Kuwait, Zurich, Singapore, Xian and Mumbai amongst others.
With a loyal following of more than a million fans on various social media avenues, the #liveSEVENFRIDAY movement has created quite a stir online as well.
If you have been following SevenFriday you will find the M1B/01 Urban Explorer watch is an upgrade and improvement to the original and iconic M series. Having so many different textures and finishes on the face of it, inspired of course by the industrial theme, this seven layered dial is still extremely clean and easy to read. In terms of the aesthetics, along with the dial, the screws on the M1B/01 add that rugged yet sophisticated feel thus perfectly capturing the essence of the urban man or women so to say. Although the watch is clearly conceptualized for the 21st century, the large 47mm TV-style dial is kind of inspired by the look of televisions in the 60’s. The dial sizes, shapes and textures on SevenFriday watches are noticeable from quite a distance and have created quite a niche for themselves.
The highlight of this watch, besides the obvious seven-layered dial is the rough cotton textured blue padded genuine denim strap that perfectly accentuates the sandblasted blue colour-way ring and the cold yet sophisticated steel-effect dial. On a first glance the watch may seem to restrict your wardrobe, but once you put in on your wrist, the M1B/01 The Urban Explorer watch definitely grows on you and perfectly compliments almost every attire.
Finally, the Urban Explorer is NFC chipped in connection with the official SEVENFRIDAY APP which allows the verification and registration of the Watch.
The question that most people ponder over is “Is it Swiss-made?”
Well the watches are designed and conceptualized in Switzerland. The movements are from Japan and the watches are finally assembled in Hong Kong. The customized Miyota 8215 automatic movement powers this Urban Explorer.
The M1B/01 timepiece is an edgy and uber cool addition to the M series, one that would definitely spruce up your wardrobe at a price of approximately Rs.1, 10,000.