Scuderia Ferrari Driver and Formula1 World Champion, Sebastian Vettel celebrated the reopening of the Hublot Shanghai P66 Boutique and launch of the Big Bang Ferrari collection.
Swiss luxury watchmaker Hublot is known for its association with the world of sport. It continues its future together with Ferrari for five more years. The watchmaker and the best-known race car and sports car manufacture in the world meet again right before the F1 Chinese Grand Prix in Shanghai.
The two houses are now in their sixth year of partnership. They have already demonstrated the power and strength to create synergies between two different worlds. They share a perpetual quest for innovation, excellence and performance and that, by coming together, constantly push back the boundaries.
Mr. Loic Biver, Hublot General Manager of Greater China, celebrated the Big Bang Ferrari collection launch in China as well as the grand opening of the renovated Hublot boutique at Shanghai Plaza 66, with Mr. Sebastian Vettel, F1 world champion and Scuderia Ferrari Driver and Maurizio Arrivabene Scuderia Ferrari team Principal.
At the event, guests witnessed the grand opening of the renovated Hublot Boutique. The boutique’s design exhibits the brand’s DNA of luxury and innovation combined with its Art of Fusion concept of unexpected combinations. The boutique’s décor reflects Hublot’s use of unique materials, which maintains a prominent role in the brand’s watchmaking design. The 85 square meters’ interior, conveys a contemporary style, with black lava stone and wood floors, graphite-coloured leather furnishings, glass and polished stainless steel fixtures. Painting on the wall with pop art elements invites explosive and conflict effect in the palace of time. The jumping colour added a fashionable and modern texture to the otherwise cold design. The space reveals a fusion between premium materials and a luxurious yet modern aesthetic.
Hublot keeps its role as the official watch and chronometer of Ferrari and Scuderia Ferrari, and will also maintain its sponsorship of GT sporting activities, like the Ferrari Challenge. Visible on the cars, helmets, gloves and race suits of the F1 drivers, Hublot lives at the pace of the star team’s competitions. The unprecedented magic will fire up Ferrari fans from all over the world!
We’re sure that Sebastian Vettel would surely bring a lot of luck to the boutique and the relationship with Ferrari. It is after all, a partnership between champions!