Women and girls across the globe identify the celebrated icon Hello Kitty. RJ-Romain Jerome ties up with Sanrio to present a Hello Kitty collection.
Hello Kitty was born in London in 1974. Since then she has ruled the hearts of girls across ages, ethnicities and economic backgrounds. RJ-Romain Jerome pays a tribute to this iconic character with its first collection of watches for women. Using the cross-generational symbol of Hello Kitty, RJ has created a beautiful collection in collaboration with Sanrio.
RJ X HELLO KITTY
RJ has used its most distinctive case, the Moon Invader, for this collection. Its neutral steel case is the perfect complement to the Hello Kitty figure in the centre of the dial. This case is unique to the brand’s 44mm models. Hello Kitty is illustrated by a silver-finished pixel dial. Different finishes and pixel levels create a sense of depth. This is accentuated by the black outline of the hand-filled applique on top.
The RJ X Hello Kitty watch features a Swiss made mechanical movement. The articulated lugs, unique to RJ, add to the wearer’s comfort. The watch model exemplifies sophistication at the hands of a skilled watchmaker. The icon’s pink outfit and famous bow are endearingly flaunted in this collection.
Hello Kitty undergoes several transformations throughout the collection. One of the watches is glossy with lacquered applique and polished bezel. Another one is sparkling with an added set bezel. A third one is glittery with applique in diamonds and pink sapphires. Each watch is created in a limited edition of 76 pieces.
Hello Kitty’s motto is ‘you can never have too many friends.’ With this collaboration with RJ-Romain Jerome, the world-renowned icon is out to make more friends across the globe.