The Wimbledon 2017 games were the perfect occasion for celebrating a host of great partnerships. HOT views the games through the prism of Rolex.
Rolex celebrated their 40th year as the trusted Official Timekeeper of The Championships, Wimbledon, marking an enduring alliance shaped by excellence at the summit of tennis. The association between the leading Swiss luxury watch brand, and world’s oldest tennis championship, is steeped in shared values of excellence.
Rolex has been part of this history since 1978, when it became the Official Timekeeper at Wimbledon. Its clocks keep the official time inside this classic arena, on court and throughout the grounds. The Wimbledon media centre – an international hub – shows Rolex time in Wimbledon, Johannesburg, New York, Rio de Janeiro, San Francisco, Shanghai, Tokyo and Melbourne, just a few of the major cities where the tournament is broadcast live.
This year, Rolex also honours another relationship – that will Roger Federer. The ace player continues to embellish a tennis career of towering achievement. His record-breaking triumph in the final of The Championships, Wimbledon, confirms his return to the peak of his powers and earns him his second Grand Slam singles title of a remarkable 2017 season. His victory at Wimbledon 2017 brought a record eighth men’s singles title from 11 finals at the All England Club and enhanced his reputation as the greatest men’s tennis player to have graced those hallowed grass courts.
Wimbledon is like Rolex, known for combining its tradition with innovation. It remains the only Grand Slam tournament played on grass. Wimbledon has constantly evolved and retained its unique image, achieving a perfect balance between modern-day technology and heritage that resembles the evolution of Rolex Oyster Perpetual watches.
According to Roger Federer, “It’s wonderful that Rolex and Wimbledon have been partners for so long. They are both the perfect embodiment of prestige and top performance.” Wimbledon 2017 has indeed been a fertile ground for celebrating a great game with an ace player and a watch brand known to be at the top of their game! We can hope this association continues in the same way in the years to come!