Dive into Time is a one-of-its-kind exhibition, which will be hosted by Panerai in Florence. Hands on Time will bring exclusive coverage of the event. Here is a brief preview of this extravagant exhibition.
What is Dive into Time?
Dive into Time is an invitation from Officine Panerai to leap into the past, present and future of the watchmaking brand.
When and where is it going to be held?
The exhibition will run from 18 to 21 May 2016, in the crypt of the former Basilica of San Pancrazio, home of the Marino Marini Museum in the centre of Florence, Italy. It will be open from 10 am to 5 pm. Approximately 1,000 square metres of the ancient crypt, which is a very atmospheric underground vault, will play host to watch and art aficionados. The crypt is symbolic of the city’s history, which is also intrinsic to the Panerai brand. What’s more, the venue is close to the iconic Panerai boutique.
What will the visitors get to experience?
The exhibition will showcase unseen collections from various periods of the long and enriching history of Panerai. It will also offer insights in the field of optics and mechanics and the first instruments made by the Panerai family at the start of the last century. The watches on display will range from the iconic timepieces created for the Royal Italian Navy from the ’30s to the ’50s to the modern watches created under the ownership of the Richemont Group. The visitors will get to know how Panerai evolved from being a brand known only to collectors to becoming one that’s acknowledged in the world of luxury watches.
As the visitors will traverse through the halls of the brand’s past, they will arrive at Panerai’s present positioning and get to know about its vision for the future. A world preview of a selection of new models will also be done. Angelo Bonati, CEO, Officine Panerai, will be present on this occasion.
What else will the visitors get to see?
Given the historic importance of the venue of the Panerai exhibition, the visitors to Dive into Time will have the opportunity to visit the Museo Marino Marini with its masterpieces. The Museo also houses the fourteenth-century Rucellai Chapel that contains one of the most beautiful masterpieces created by Leon Battista Alberti: the sacellum of the holy sepulcher.
Who will attend Dive into Time?
The exhibition is expecting more than 120 VIP guests from across the markets globally apart from watch collectors and members of the media. And of course, Hands on Time will be there, too!
So, stay tuned to get first hand exclusive updates on Dive into Time by Officine Panerai.