Street culture and graffiti are well-known for being provocative, appealing, bold and uncompromising. Graffitis, however have now become a rich medium for unrestricted expression of ideas and statements. In fact, creative artists across the globe now use this form of art to showcase their work. And why should it be any different for watches. Once again TAG Heuer extends its association with the 33 year old rebellious minded art provocateur, Alec Monopoly for the new TAG Heuer Formula 1 and TAG Heuer Carrera Alec Monopoly edition.
Both, the TAG Heuer Formula 1 and the TAG Heuer Carrera Alec Monopoly edition watches feature the little tycoon banker from Monopoly called ‘Monopi’ wearing a red bandana over his face, throwing green cash across the dial.
Original and colourful , Alec Monopoly’s instantly recognisable signature can be seen in the background in yellow, blue and red. The sporty 41 mm Formula 1 model is presented on a black rubber strap and features a stainless-steel unidirectional bezel with a black PVD coating, engraved with a 60-minute scale. A bold black backdrop sets the tone just right for the bright artwork on the dial to truly stand out.
Now coming to the Carrera model. This stylish 43 mm chronograph adorns the eye-catching ALEC logo on the sapphire caseback. This TAG Heuer Carrera Alec Monopoly edition features a case and lugs in brushed stainless steel and is presented on an H-shaped stainless-steel bracelet with an alternating brushed and polished finish. To further accentuate the watch, the TAG Heuer Carrera Alec Monopoly edition sports the iconic tachymeter fixed on a black ceramic bezel.
TAG Heuer and Alec Monopoly first came together in 2016 when the artist was announced as the Swiss watchmaker’s Art Provocateur at Miami Contemporary Art Week. On that occasion, Alec Monopoly tagged the TAG Heuer boutique in the Miami Design District. A year later, his artwork was featured on a TAG Heuer special-edition watch for the first time. The two latest models in TAG Heuer’s product range are an extension of this creative collaboration.
Recently TAG Heuer celebrated the launch of new the TAG Heuer Formula 1 edition in India at The Golden Time and Luxury Time, Ahmedabad.
Combining watchmaking craftsmanship, contemporary art and timeless style, these two TAG Heuer timepieces are sure to be a hit among street art fans and watch connoisseurs.
Mr. Monopoly comes alive! Whether you believe in magic or not, this 60-second video is proof that there is a powerful creative energy pulsing through the halls of TAG Heuer.