In an unprecedented performance, Mercedes-Benz recorded ‘three bests’ in a row in the Indian market. The luxury car company announced its best fiscal year with 13,558 units, best quarter with 3,622 units and best monthly sales for the month of March.
This momentous leap for the brand comes against the backdrop of diesel ban in Delhi and NCR market, price hikes and lack of incentives for the automotive sector in the Union Budget. The highest selling Mercedes-Benz model for Q1 was the E-Class that completed 20 years in the country. But the brand also saw steady growth in sales of its SUV portfolio, which includes GLA, GLE and the GL models.
The decline in the Delhi and NCR market was amply compensated by demand from other markets in the country. The popularity of Mercedes-Benz models as a symbol of luxurious A-class living continues as is proven by the waitlist for the S-Class, Mercedes-Maybach and GLE across dealerships in India.
Roland Folger, Managing Director & CEO, Mercedes-Benz India, said, “Our product drive across the spectrum, the tailor made finance programmes, the unique service initiatives have all been well appreciated, resulting in our historic sales success. Pursuing our ‘go to customer’ strategy we presented world-class retail facilities to our patrons in both new and existing markets. We also remained the luxury car brand with the most comprehensive retail network. This network drive enhanced our growth story even further with new customers opting for a Mercedes-Benz.”
With the brand clocking more than 13,500 units in both calendar and fiscal year, Mercedes-Benz is bullish about the rest of the year.