Bulgari recently announced supermodel Lily Aldridge as its new brand campaign ambassador 2016/2017.
Sun-kissed Mediterranean Renaissance beauty Lily Aldridge embodies the magnetism and sensuality of the ultimate Bulgari muse. Her beauty exudes the distinctive character of the Roman jeweller – golden, unconventional and exquisite. Bedecked in designs of distinction, Lily stares with Bulgari’s daring gaze, into legendary fashion photographer Mario Testino’s seductive focus, as he captures her potent allure. In an exclusive interview with HOT, the supermodel talks about the ultra-glam brand campaign and her love for jewellery.
How do you feel being the new brand ambassador of Bulgari?
I feel privileged to represent the Jeweller to the Stars, and to be one of the sparkling stars in its exquisite constellation. Bulgari is an inspiring brand, and I somehow feel connected with its daring spirit and unmistakable charisma. Bulgari’s Italian soul infuses joy and life into the world, and I sincerely hope to honour its distinctive approach.
Bulgari to you is…
To me, Bulgari is more than just a visionary brand. It represents a Roman way of life that balances glamour with indulgence and enjoyment with exuberance.
Tell us about the Bulgari campaign shooting in Rome…
It was a memorable shoot! When in Rome, you understand that being Roman is the true way of life – an exuberant, indulgent and glamorous life lived to the fullest.
What is your idea of jewellery?
I believe that a piece of jewellery can completely transform a woman’s look – whether it is for a formal event or a casual occasion. I build my style around a piece of jewellery. For instance, I might be dressed casually, but that one necklace or a pair of earrings makes me feel glamorous and beautiful in the most natural way.
Your favorite pieces from Bulgari’s jewellery collections…
The iconic B.zero1 rings and the snake-themed Serpenti collection.
Your favourite gemstone…
Emeralds, sapphires, diamonds, colored gemstones…. I love them all! But I especially like emeralds.
How did it feel to be in front of the camera of Mario Testino?
Mario makes me feel so beautiful! Shooting with him is not just an honour, but also a pleasure as we always have the best time together. He is energy is so infectious, it gets passed on to the entire crew! And each time I look at the pictures, I unravel a new facet about myself, something so secret that only he is able to capture and disclose with his camera. That feeling is truly special.
What is the most important learning from your career as a model?
When you uplift people around you, you elevate yourself with them. That’s how you begin to change the world.