The change at the helm of the Swiss brand Zenith is now complete, with the appointment of the new CEO, Julien Tornare.
The Zenith Manufacture was born back in 1865, in a small Swiss Village Le Locle, where it still exists and functions. In a significant development pertaining to the leadership of the brand, it has got a new CEO: Julien Tornare.
Jean-Claude Biver, President of the Watches Division and President of the Board of Directors of Zenith, has announced the appointment of Julien Tornare as CEO of Zenith, effective from the 1st of May, 2017. Julien Tornare will report to Jean-Claude Biver.
In this role, Julien will be focusing on the renewal of Zenith, developing its markets and activating its marketing initiatives. He has extensive experience in the horological industry and is all set to steer the brand to new heights.
“Julien’s strong international and commercial experience in watches will be crucial to the development of Zenith, which is enjoying renewed success since Baselworld and the launch of Defy El Primero 21” Jean-Claude Biver commented.
Julien Tornare is an Economics graduate from the University of Geneva. In 2000, he joined the Vacheron Constantin watch brand, initially as head of the Swiss market and later as President of the North American market. Julien Tornare directed the Vacheron Constantin international sales from 2009 to 2011, and subsequently helped develop the Asia-Pacific region as Managing Director until April 2017.