Inspired by comics, television series, movies of the 70s, his travels and much much more, welcome to the universe of Marc Ferrero. The artist who created Storytelling Art, is one of the few contemporary painters who still explores new avenues through the power of imagination. His fictional stories can take you on a unique journey around the world through all kinds of cultures with his various invented characters, which somehow seems to resonate with you. His most recent masterpiece was a beautiful homage to the 21st century woman. In collaboration with HUBLOT, here is the Big Bang One Click Marc Ferrero. Karishma Karer talks to this extremely talented, yet humble artist to know more…
Classy and yet quirky. What was the inspiration behind the Big Bang One Click Marc Ferrero?
The story of the watch is quite funny really! I clearly remember that morning, when we had a meeting with Hublot. We explored many ideas together. As soon as I spoke about this concept, it seemed to click immediately! For me, this process was akin to falling in love at the first sight. The story and the concept just clicked and there was no looking back.
Hublot is generally perceived to be a brand for men. The Big Bang One Click Marc Ferrero has really added a spunk to the offering for women!
Hublot is always searching for new things, and I think this is a quality that is very important. I was always a fan of the brand. Many of the people who buy my art also wear Hublot watches, and so in a sense I was familiar with the story of the brand. I knew the DNA and the ethos of Hublot. I knew how dynamic it is. I think we share a similar spirit. With my art expressed on the watch, we have been able to tell a wonderful story together.
Who is the Big Bang One Click Marc Ferrero woman?
It tells the story of the woman of our generation. She is a superwoman. She plays different roles with aplomb. I wanted to translate the feeling of being a woman in today’s times. She can be a femme fatale, a fashionista, a mother, a working woman….she is the central subject of the watch.
Challenges in making a miniature version of your painting…
Initially I was apprehensive about the possibility of it working on a smaller scale, size-wise. We worked a lot on the detailing. While it was challenging process it was every bit worth it. Thanks to great teamwork, we managed to translate the idea into reality. Even through it is a Hublot, I must add that we had complete liberty to create what we wanted. I was free to create, and this is an extremely liberating feeling for any artist.
Other brand associations…
I have worked with Ferrari in the past. I love working with a brand that has a vision, and where we can successfully touch the hearts of many people in the market.
Can we expect another version of the Big Bang One Click Marc Ferrero?
The original always has a kind of romance to attached to it! The original painting of the “Lipstick” was a series of nine colours. I can imagine that we could execute this design in more colours.
Are you a watch enthusiast?
Yes, lately I have started to take a lot of interest in watches. Success offers you the possibility to indulge. So yes, I do follow the watch market now!
Similarities between creating art and fine watchmaking…
There are similarities in the spirit of creation. I think you can do everything with an artistic feeling. There is passion and vision for the future in both these realms. I am glad that I am able to work with both!
“When I am asked ‘What innovative and modern idea develops your painting?’ Without hesitation, I answer fusion… Using different graphic styles (cubism, impressionism, surrealism, figurative, etc.) on the same plane or over my works—just like a film director uses special effects to tell a story—will always represent an extremely exciting challenge for me.”
– Marc Ferrero
Clearly the Big Bang One Click Marc Ferrero is an acquired taste. The watch very boldly depicts a woman who distinguishes herself through the multiplicity of her roles. The dial tells the story of this heroine of modern times with ‘Lipstick’, an iconic work by the artist. Enigmatic behind her dark glasses, she remains majestic in the face of the unexpected and affirms her femininity, armed with her lipstick. Spinel’s in shades of red, topazes for the turquoise version, and forty-two fine stones decorate the bezel of the new 39-mm case, which is adjusted to her feminine wrists.
With one touch of its “One Click” patented fastening system, the leather strap makes way for a version in alligator and rubber, a touch of sophistication appropriate for the moment. Available in red and turquoise, the Big Bang One Click Marc Ferrero series will be available in 50 copies of each tone.
The Big Bang One Click Marc Ferrero is a beautiful exploratory approach to art and watchmaking, dedicated to the heroine of modern times.