Swiss luxury watch brand Hublot’s new boutique at Kyoto, Japan had the legendary Usain Bolt as part of the celebrations.
Hublot is a much-loved brand and now that it is spreading its wings in Kyoto, is good news! In order to inaugurate the new Hublot Kyoto boutique, legendary athlete Usain Bolt was present and participated in a charity event held on September 5, for the purpose.
Hublot Boutique Kyoto
The boutique is built in the traditional architectural style of Machiya, common in the mid-Edo period (late 17th Century -18th Century). While maintaining its traditions, the ancient capital Kyoto continues to give birth to new culture and values. Similarly, Hublot continues to evolve in the traditional watch industry under the brand’s innovative concept of “The Art of Fusion”. The fusion between Kyoto and Hublot has just begun in the beautiful Gion streets.
The space exquisitely embodies Hublot’s brand concept of “The Art of Fusion.” The first floor offers a more tranquil atmosphere with spaciously a laid-out VIP lounge with custom-made sofas upholstered with Nishijin Brocade and Hublot’s first tearoom with a custom-made black “tatami” mat printed with Hublot monogram, adding the brand’s essence to the traditional space in Kyoto.
The first floor is also used for showcasing the most recent collection and innovations under seasonal themes. The boutique will have the iconic “Big Bang” and “Classic Fusion” as well as Hublot watches exclusively created for the Kyoko boutique. In addition, the “Hublot World Limited Collection” with rare models from around the world which have never been available in Japan previously will be showcased. Customers who purchase the the Hublot Boutique Kyoko will be offered a special Hublot fan designed by Miyawaki Baisen-an as a gift.
The grand opening event started with the Champion appearing with children, followed by Hublot’s announcement to donate 1.5 million JPY (about 13,100CHF) to Gion. Bolt and Hublot then created a charity run, whereby Hublot agreed to add 500,000 JPY to the donation if total record of 5 children’s time beats Bolt’s 100m record with 9.58secs. Usain Bolt gave the children valuable advise on how to run faster before they sprinted towards the finish line.
The 14.8 sec result was close but regrettably was not able to break the legend’s record. Nevertheless, Hublot CEO Ricardo Guadalupe spontaneously changed the check’s amount to 2 million JPY, as he was impressed and wanted to praise the children for their efforts. The check was presented to Gion Minamigawa Chiku Machizukuri Kyogikai, a non-profit organization which maintains the historical scenery in the Gion area and preserves traditional Japanese culture to next generations.
A traditional ceremony
Nothing like a traditional ceremony to mark new beginnings! Usain Bolt and Ricardo Guadalupe, alongside Mr. Tatsuya Yoshimoto (President of Daimaru Matsuzakaya Department Store), and Miwa Sakai (Hublot’s Asia Pacific Regional Director), performed Kagami-biraki ceremony. The traditional Japanese ceremony involves opening a specially designed sake barrel with a wooden mallet to invoke good fortune.
The gala dinner
Hublot hosted a gala dinner to celebrate the opening of the Hublot Boutique Kyoto at Shogunzuka Seiryuden, located on the mountaintop of Higashiyama (east mountainous area) where an entire view of Kyoto city can be enjoyed. More than 150 VIP guests attended a gala dinner, and the crowd went wild when Usain Bolt appeared to greet them. A raffle was held and Usain Bolt’s signed valuable items were presented to the lucky winners. At the end of the evening, a live fusion performance of Wadaiko (Japanese drums) and Noh (classical Japanese musical drama) entertained the guests at this special Hublot “fusion” dinner.
Kyoto and Hublot have fused…the celebrations have only just begun!