The launch of the Manero Peripheral Boutique Edition marks the opening of an exclusive boutique in Lucerne, as Carl F. Bucherer reasserts its roots.
It all began in 1888, and it all began in Lucerne. With the opening of an exclusive boutique in Lucerne, Carl F. Bucherer is honouring its connection to the place where the Swiss entrepreneur Carl Friedrich Bucherer opened his first specialty shop for watches and jewellery.
It comes back to the city of its birth for another milestone in its illustrious 130-year history. Carl F. Bucherer is one of the few remaining family-owned Swiss watch manufacturers, boasting a wide network of distribution partners around the world.
The new boutique comes with new promises. For one, visitors are sure to experience a new way of viewing the world of Carl F. Bucherer. The interior exudes understated luxury as well as distinctive brand imagery that also reflects the cosmopolitan nature of the city of Lucerne. The new brand identity underlines the company’s ambition to continue growing while raising the profile of Lucerne as a cosmopolitan destination.
Family matters
Jörg G. Bucherer, representing the third generation of the Bucherer family at the helm of the company, attended the inauguration of the boutique: “It fills me with pride and joy to be able to continue my family’s legacy around the world while also honouring that same heritage here at home,” he said.
“As a Swiss watch manufacturer that has a very deep connection to Lucerne, opening our new boutique here is a very special and unique event,” asserted CEO Sascha Moeri.
Li Bingbing, Global Brand Ambassador of Carl F. Bucherer, travelled to Lucerne for the inauguration and spent a week getting to know the city and enjoying the region. The famous Chinese actress, who has starred in Hollywood blockbusters such as Transformers and Resident Evil, lent a particularly glamorous note to the proceedings.
Opening Ceremony
The new boutique is located in one of Lucerne’s historic buildings, and for one night only, its traditional facade was transformed into a vertical stage for the opening ceremony. The building was draped in golden curtains, concealing it from view, until a group of musicians, also positioned behind the curtains on the balcony, began playing the opening notes of a classical score. The musicians’ increasing fanfare was the cue for the curtains to be drawn back, revealing the boutique in all its glory. Owner Jörg G. Bucherer, CEO Sascha Moeri and Global Ambassador Li Bingbing then stepped forward to cut the ribbon and declare the boutique officially open.
Manero Peripheral Boutique Edition
Well, the occasion had to be marked by the launch of an exclusive timepiece. The Manero Peripheral Boutique Edition has been created especially for this event.
This model is limited to 188 watches, an allusion to the year in which the company was founded. The number denoting the limited edition as well as the series number of the watch is depicted in a special engraving on the case back. Everything about the watch has been carefully thought through. The Manero Peripheral series strengthens the reputation of Carl F. Bucherer as an innovative watch manufacturer. These watches are driven by the in-house CFB A2050 calibre, which draws its energy from a peripheral rotor – typical of Carl F. Bucherer.
The Manero Peripheral combines classic design with modern engineering. The timepiece is exclusively available in the newly opened Carl F. Bucherer boutique in Lucerne and the boutiques in Shanghai and Moscow.