Hublot‘s Big Bang Meca-10 Magic Gold watch has won first prize in the “Best of the Best” category at the Red Dot Awards.
A matter of great honour and pride! An award of excellence is always welcome especially after one puts in immense hard work behind a design! The story of the Big Bang Meca-10 Magic Gold alludes to the high-quality watchmaking, technique, innovation and aesthetics of Hublot.
HUBLOT – Big Bang Meca-10 Magic Gold
This watch neatly balances the retro and the futuristic. The Meca-10 is an homage to all those who spent hours designing and building with Meccano. Hublot pushes the plates, wheels and gears to unseen technical limits that made it possible to perfect a new manufacture movement with an outstanding architecture.
The HUB1201 manufacture movement is futuristic, not only because of the technicalities of the movement (which are impressive indeed) but also because of the innovative material used for its case: Magic Gold.
This material is fruit of a research and development partnership between Hublot and EPFL (Ecole Polytechnique Fédérale de Lausanne). Magic Gold fuses gold with an alloy of ceramics, making it the only truly scratch proof 18 carat gold. Technically, only a diamond can mark it!
The Red Dot
The Red Dot Award is a competition organised by Design Zentrum Nordrhein Westfalen in Germany. It was created in 1955 by rewarding for the first time the worthiest designs of the period. It continues to award the best in design. After all, only design visionaries can achieve the perfect harmony between the quality of the function, seductiveness, use and responsibility!
The judgement has been made after examining 5500 creations of participants from 54 different countries. The jury comprised of 40 professors, journalists and independent designers who chose to give the highest distinction of the Red Dot Awards: Product Design, “the Red Dot: Best of Best 2017” to the Hublot Big Bang Meca-10 Magic Gold watch!
The prize will be officially presented to Hublot in front of 1200 guests at the Red Dot Gala Award ceremony on 3 July this year. The Big Bang Meca-10 Magic Gold will then be exhibited in the Red Dot Design Museum in Essen, Germany. Way to go with unbridled creativity!