Ermenegildo Zegna revealed the SS17 campaign starring Robert De Niro and McCaul Lombardi. A new brand statement…Defining Moments…marks a new voice.
It is in fact, the first expression of the new emotionally connected voice in which Ermenegildo Zegna will henceforth talk with its community around the globe. That makes it a defining moment for sure!
The campaign gets together a stalwart and a fresh young voice…Robert De Niro’s face, voice, and inimitable creative mannerisms have made him one of the greatest actors of our times. McCaul Lombardi’s part in American Honey in 2016 has won him a lot of attention.
Two different actors…two different generations. But, they have an affinity that transcends age. They share a common heritage – both are Italian-American. Moreover, both harbour natural elegance of style and boldness of character. Together with Alessandro Sartori, Artistic Director for Ermenegildo Zegna, and the film-maker Francesco Carrozzini these two actors met in Los Angeles towards the end of 2016.
This meeting resulted in a four-way, free form dialogue; the designer, the filmmaker and the stars of Defining Moments all brought their expertise and opinions to bear in search of the most beautiful conclusion possible. Carrozzini’s short movies star De Niro and Lombardi interacting both with each other and the Zegna garments that they have chosen to wear, whilst sharing their Defining Moments.
De Niro discusses his mentors, his philosophy of risk-taking, what draws him to a role, as well as what makes him shy away from them, and the city that owns his heart. Lombardi, respectful of the master, also shares his own thoughts. The result is an interesting mélange of exchanges.
This will be but the start of many more conversations held under the Defining Moments banner. Ermenegildo Zegna will be a forum for the nourishment of enquiring minds by hosting a series of informal eclectic events at which some of the greatest, passionate, stylish, authentic and successful men in their fields will be invited. This will in turn deepen the brand’s dialogue with customers, by offering a richer choice of bespoke experience of our brand and products.
Ermenegildo Zegna’s defining moments mark another rich milestone for the brand!