Dorothee Henrio, Marketing Director, Roger Dubuis chats with HOT about boldly marching into the future with innovation at the very core of operations.
Dorothee Henrio, Marketing Director, Roger Dubuis spoke with Karishma Karer about the brand’s plans for the year and the future direction.
Roger Dubuis, the fully integrated Manufacture has all its timepieces embossed with the Poinçon de Genève, a guarantee of finest craftsmanship and is known for its highly creative and different timepieces.
The focus is on Excalibur this year…and new materials…
We have gone in for a disruptive material and for a more original complication in the movement that we have created. To push boundaries, we needed to work on new materials and movements. We have also put in a lot of colours. We have an association with Pirelli for the straps. This is the year of the Excalibur and this is a collection that enables us to express the contemporary skeleton, emblematic of the brand. It is part of the DNA.
On collaborating with Pirelli…
They are focused on new technologies and materials. They have wonderful formulas. Our watchmakers worked with them. We have a tourbillon with a strap that is made out of the material from the tyre of the winning car! We invented a special formula and made a strap out of it. For this, we have only 8 pieces. It is a boutique exclusive.
We notice that most brands are following colour trends. This time, most of your watches are blue…
Blue for this piece, is just to remind us of the emblematic types of Pirelli and the fact that it represents the performance. The cobalt watch, we put in blue as though the material is black in reality, in the minds of people, cobalt is associated with blue. Also, there is a growing trend of blue watches for men. Men don’t want something that is only classical. They want something that is different and extravagant. That said, we will have different colours during the year as well.
Experimentation with materials…
Yes, this year we have experimented with new materials. Last year as well, we had a carbon watch for women, which is rare. It is daring and are…and it’s in our DNA. This year we have three world premieres with disruptive materials. We have the urge to better rebuild…its about creativity and mechanics, and thinking like an artist. We build the world in our own way.
What kinds of associations and collaborations can we expect?
We have a lot in common with supercars! We have a couple of surprises coming in this year!
Well…Dorothee Henrio may not reveal these surprises right away, but we are sure that the watch world will eagerly wait to see what Roger Dubuis, the bold and highly individualistic brand has to offer next!