One may not necessarily associate glamour to fitness, but CODE is all set to change that.
GeoID, a multidisciplinary design studio founded in 2013 and based in Istanbul, provides a unique narrative to CODE, thus bringing glamour to fitness, leading to a very strong brand identity. The core values that define this set-up also include the element of bespoke and luxury, which is brought out beautifully in the design.
CODE, the luxe health club is located on the coast of Istanbul in the popular Aqua Florya Mall. CODE brings glamour to fitness. It takes but one look at the bespoke interiors to see how the chic and the fit blend seamlessly to create a relaxed, cool elegance in which members can enjoy a healthy lifestyle.
CODE by GeoID could very well be the “third home” for patrons! It includes a restaurant, gym and hair salon in which visitors can relax and enjoy in the most modern way. Look carefully and you will see that the design, the aura, the feel and even the colours and materials all respect a certain ‘code’, that is a nod to the target client- a person who is modern, fit, elegant and stylish. Refined prints and patterns, rich navy and gold colours, marble, leather and wood elements thus define the interior of the conceptual space.
The lobby exudes a sleek and refined look, with green tones and fresh plants that add subtle décor. The restaurant reflects the club’s active, health-conscious clientele. With marble countertops, solid navy tiled walls, touches of brass and rich wooden furniture the ambiance is chic and comfortable.
To meet the demands of the top star trainers and workout classes the client provides, GeoID created a Pilates and dance studio, a spin-class area, private workout rooms and spaces for machines and weights.
Lighting is important for any atmosphere and this is especially when one wants to maintain a luxe environment. Here, the gym contains large contemporary lights mixed with natural wooden walls and flooring and olive green curtains.
To provide a very special and curated experience to discerning users, even the locker rooms at CODE were given full consideration by GeoID. Respected as a space to refresh and prepare for the day or to relax after a long day at work, the locker room combines the sleek white panelling of the reception area with the deep navy tiles and marble of the restaurant, reflecting the perfect balance and harmony.
When we associate glamour to fitness a space used merely for fitness activities, turns into a beautiful bespoke area where health goals are truly met in style!
Images credit: http://www.geomim.com/