Motor racing is deeply ingrained in the DNA of the TAG Heuer brand, and Ayrton Senna is a name that reverberates through the halls of racing history.
It is hardly a wonder then, that TAG Heuer has chosen to honour the Brazilian Formula 1 champion, and brand ambassador who died tragically in an accident while in the lead during the 1994 San Marino Grand Prix. Ayrton Senna was just 34.
Decades at the top
Ayrton Senna won the Monaco Grand Prix for the first time in 1987, and to commemorate 30 years since that momentous occasion, TAG Heuer inaugurated a new exclusive boutique in Monaco, and gave fans of their timepieces and the sport of Formula 1, a preview of three new Limited Edition TAG Heuer Senna watches, one for each decade since Ayrton Senna’s victory.
The three watches combine two of TAG Heuer’s most iconic lines with the distinctive Senna aesthetic that all the watches in the Ayrton Senna collection showcase, including the ‘S-shaped’ bracelet links and the stylized red lacquer ‘S’ on the bezel.
The first watch of the Ayrton Senna Limited Editions is a chronograph features TAG Heuer’s celebrated Heuer-01 in-house caliber movement and an imposing 45mm black PVD steel case. Despite its size, the watch sits comfortably on the wrist, due in part to the rounded bracelet links. The Heuer-01 Chronograph Ayrton Senna Limited Edition has red accents and is the most complicated of the three Ayrton Senna limited edition timepieces.
The two other Limited Edition Ayron Senna watches are part of the Formula 1 collection from TAG Heuer and are powered by a highly accurate quartz movement. The chronograph model hasa small counter at 6 o’clock, the minute counter at 9 o’clock and the running seconds counter at 3 o’clock. Both the Ayrton Senna Formula 1 timepieces are 43mm in diameter and include red accents and Senna iconography just like the Heuer-01 chronograph model.
Set against the backdrop of the iconic Monaco Grand Prix track, the new Ayrton Senna Limited Edition timepieces make a powerful statement which reminds us of the numerous victories claimed by their namesake.
HOT Verdict: The legend of the racetrack comes to life with these sporty timepieces inspired by motor racing and one of its all-time greats.