Luxury watch brand Carl F. Bucherer recently announced its brand new ad campaign with scintillating supermodel and actor Lisa Haydon, for India and Middle East.
Carl F. Bucherer, the fine Swiss watch manufacturer, launched a fresh brand campaign with Indian supermodel and actor Lisa Haydon. The campaign, shot by celebrity photographer Atul Kasbekar, celebrates the mood of the classy and sophisticated timepieces from Carl F. Bucherer and presents Lisa in the same spirit.
Lisa Haydon, a brand ambassador for Carl F. Bucherer, has been known and praised for her work in the Indian fashion and film industry. Her much appreciated role in the movie ‘Queen’ garnered her a nomination for the Best Supporting Actor at the Filmfare Awards 2015, among other accolades.
Sascha Moeri, CEO of Carl F. Bucherer explains, “Lisa Haydon has been an absolute delight to work with for the last few years. She embodies our brand philosophy and what our watches stand for, perfectly well. It’s very important for our brand ambassador to resonate the same values as our brand does.”
Lisa has held Carl F. Bucherer in high esteem for many years, wearing the brand’s exquisite ladies’ watches at numerous events. “Every time I wear a Carl F.Bucherer watch, I can feel the history, the pride, the love and the craftsmanship that has gone in making each piece. I love my Pathos Diva and Alacria for the evening but the ScubaTech is what you can wear almost everywhere. A great swimming watch, it’s apt for a workout too. The campaign captures the timelessness and sophistication of the beautifully crafted Carl F. Bucherer timepieces,” she says.
Celebrated fashion photographer, Atul Kasbekar who curated the entire campaign further adds, “Lisa and Carl F. Bucherer are a match made in heaven. The photoshoot captures the unique quality of the timepieces. Lisa effortlessly brings to life the Made of Lucerne essence that defines Carl F. Bucherer.”
It is this source that inspires the Swiss watch manufacturer to create luxury watches of the highest manufacturing quality, best known for skillfully combining passion with an unmistakable style of exquisite refinement since 1888. Made of Lucerne.