The biggest watch fair has started… and HOT is excited about new watches from Bulgari at Baselworld 2017 … the magic has indeed begun! Read on…
Bulgari at Baselworld 2017
Bulgari opened Baselworld 2017 with a bang! Bulgari CEO Jean-Christophe Babin and Bulgari Horlogerie MD Guido Terreni, alongside several Brand Ambassadors who joined on stage, led a press conference to introduce the new watches.
Brand Ambassador for Watches for Greater China Kris Wu, Global Brand Ambassador for Watches Jon Kortajarena, actress Laura Harrier, Brand digital Ambassadors Jasmine Sanders and Caroline Vreeland, were also there to admire the latest additions to the Bulgari family.
The official announcement of Jon Kortajarena as new Global Watches Ambassador, was another high point of the conference.
The press conference was followed by the discovery of the booth highlighting Bulgari’s unique blend of Swiss watchmaking expertise and Italian design before enjoying a cocktail gathering the five celebrities and the numerous press representatives.
A glimpse of the watches…
The brand began by introducing a new world record: The Octo Finissimo Automatic is the slimmest ultra-thin self-winding watch on the market to date!
Bulgari also introduced a major evolution of its icon: Serpenti. Eternally youthful, the new Serpenti opens a new field of expression. The icon adopts double wrap-around straps made from multicolour exotic leathers. A natural and legitimate continuation of the Serpenti saga, these new straps are made from karung, whose skin is particularly resistant and supple.
This new contemporary version boldly flaunts its polyvalent nature. Serpenti can be transformed in a heartbeat thanks to an extremely practical fastening system making the straps easily interchangeable by the wearer on all models.
To be combined with a choice of cases and dials, Bulgari has developed an app designed to facilitate the customisation process. It will enable an enthusiast to create her own Serpenti by choosing the case, dial, the gemsetting and the strap as well as an engraving of her choice on the caseback. In all, the palette of combinations and colour variations comprises a total of 312 variations, providing plenty of scope to enable each woman to define her own Serpenti and make it unique and always madly desirable.
The timepieces by Bulgari at Baselworld 2017 stole the show and asserted the Roman jeweller’s exceptional expertise in the world of watchmaking, once again.