When it comes to aviation watches the name that comes to mind is Bell & Ross. With a dual Franco-Swiss culture, the watchmaking brand has become a benchmark in the world of professional aviation watches.
The story of Bell & Ross began at the end of the 20th century. It defied all codes by designing an icon, the BR 01, inspired by the clocks in the cockpit of an airplane: a circle within a square. Indeed, it was this iconic design that would guide the aesthetics of the brand in the years to come.
800 retailers and 13 exclusive boutiques later, the brand is on a growth trajectory. It thus helps to understand a bit of its history and what goes into the making of a Bell&Ross watch, especially when we talk about professional aviation watches.
We all know that some professions demand the ability to withstand extreme temperatures, undergo violent accelerations or resist dangerous pressures. At the heart of the Bell & Ross DNA is the most detailed analyses of these extreme events. What’s more, this kind of analysis is done with astronauts, pilots, bomb disposal experts and divers- professionals who actually experience these dangerous situations. No wonder, the watches exude an inherent feature of great user-friendliness.
Over the years, the brand’s watches have been used and approved by professionals who participate in such extreme activities. It is also not surprising why Bell & Ross is today the official supplier to several veritable organizations that are a part of these activities.
Professional aviation watches are perfectly utilitarian in nature. This is thanks to a team of experts that include professional users, designers, engineers and master watchmakers. These talented individuals combine their expertise and experience guided by the single desire to create the most perfect watch!
Bell & Ross’ reputation is built on the legibility, water-resistance, functionality and precision of its precious timepieces. They show unique watch-making expertise while satisfying the strictest professional requirements.
La Chaux-de-Fonds is the beautiful locale in Switzerland where the master watchmakers conceive, assemble and fine-tune each Bell & Ross timepiece. Their art and craftsmanship come alive in each precise measurement and in the strict quality controls and attention given to each step of the process, however complex the mechanism.
Every Bell & Ross watch is an exceptional piece that has overcome strict tests and challenges. For its professional aviation watches, the brand draws its inspiration from the history of aviation and the military specifications that accompany it. With each new version and each new watch there is a great technical or visual feat. Yet, at the heart of each piece lies the spirit of excellence.
No wonder Bell & Ross has carved a niche for itself in the arena of professional aviation watches!