Sephora exclusively launches BECCA, Canadian authority in complexion and colour, in India.
After the grand launch of Sweden-based luxury skincare brand Foreo last year, Sephora from Arvind Lifestyle Brands recently brought BECCA, the authority on shade in complexion and colour, to India. The curated product line includes primers, concealers, foundations, blushes and highlighters that use the beauty of light to enhance the complexion.
The commitment to develop premium, luxurious products in a balanced range of wearable shades for all skin tones makes BECCA a highly coveted brand for women of all ages and ethnicities. Recently, BECCA acquired by The Estée Lauder Group, has established itself as the authority in using its expertise in the beauty of light to create a variety of effects and benefits – from highlighting to blurring to a soft-focused halo effect.
“Sephora believes in adding brands that have a unique appeal to the women of today. Indian women love the trend of natural beauty that’s being trend casted globally. BECCA makes for a wonderful addition to the family. We want you to think lightweight, luxurious and advanced yet natural which makes your entire beauty routine a more enjoyable experience while still performing all day.” says Vivek Bali, Business Director and CE, Sephora India.
Adding to this Kerry Cole, Global Brand Ambassador & International Makeup Artist, BECCA says “Perfection is yours to define. Whatever you want to achieve, perfected skin is the essential starting point. Through premium formulas and expert tips, BECCA can help you attain a natural, effortless complexion that elevates your every look. We look forward to styling Indian women in our distinct range of highly curated selection of cosmetics that further reveal your natural beauty rather than covering it up.”
Arvind Lifestyle Brands entered into the beauty and cosmetics segment through a partnership with Sephora last year and currently has 11 stores in India.