The ski races on the Hahnenkamm in Kitzbühel are the highlight of the alpine winter sports season. The most challenging event in the Audi FIS Ski World Cup, the downhill race on the “Streif,” is a special attraction each year for the top sports stars and celebrities from all over the world who come to Kitzbühel. The “Audi Night” on 22 January, with some 350 invited guests, opened the spectacular weekend of racing.
American actors Gwyneth Paltrow and Jason Statham, visited the “Audi Night” in their first appearance in Kitzbühel. Audi also welcomed models Irina Shayk and Lena Gercke, actors Noomi Rapace and Luke Evans, and singer Christina Stürmer. Former professional skier Marco Büchel presented the program for the evening. US singer Gregory Porter stared as the musical highlight of this year’s “Audi Night”.
In the hotel “Zur Tenne”, professional skiers Felix Neureuther and Marcel Hirscher, both of them past winners of the slalom in Kitzbühel, put guests in the mood for the sporting events that lie ahead. Names from the world of sport are the former ski aces Maria Höfl-Riesch, Martina Ertl-Renz and Christa Kinshofer. Motor sports are represented by Le Mans winner Benoît Tréluyer and Audi DTM drivers Timo Scheider and Mathias Ekström. With the all-electric-powered Audi e-tron quattro concept, Audi provided a glimpse of the automobile future on the Red Carpet!