A cocktail party on the rooftop of Liat Towers marked the grand re-opening ceremony of Audemars Piguet Singapore store. The limited edition Royal Oak Offshore Diver Chronograph, which was presented at the party, brought forth the unique Le Brauss experience. The collection features funky watch colours from deep blue and tangerine orange to bright yellow. It is available exclusively at Audemars Piguet boutiques.
Audemars Piguet Singapore store
François-Henry Bennahmias, Chief Executive Officer, Audemars Piguet, Oliviero Bottinelli, Member of the Board of Directors, and Antonio Seward, Southeast Asia General Manager attended the opening ceremony. The revamped boutique is located along Orchard Road and features a 3-storey façade. The interior design of the store resonates the core values of the brand – origins, artistry and extraordinary relationship – that has served its discerning customers for 140 years.
The interiors are a blend of wood and metal that evoke the idyllic landscapes of Le Brassus, the birthplace of Audemars Piguet. The boutique space is divided into: ‘The Manufacture’ and ‘The House’. While the former includes product displays and a watchmaker corner, the latter has a full service bar and lounge.
For watch lovers in this part of the world, the refashioned Audemars Piguet Singapore store brings a slice of the brand’s authentic origins at their doorstep.