On Saturday, 03rd February, 2018, Longines Ambassador of Elegance, and long hailed, worlds most beautiful woman, Aishwarya Rai inaugurated the brand’s newest boutique in Sydney, Australia.
Aishwarya Rai joined Vice President and Head of International Marketing for Longines, Juan-Carlos Capelli at the official ribbon-cutting ceremony.
Longines, the Official Timekeeper of the Gold Coast 2018 Commonwealth Games and the official partner of the Queens Baton Relay also welcomes the Queens Baton to Sydney and to the Boutique during the event. The Baton carries a message from Queen Elizabeth II for the athletes and arrived in Australia on 24th December, 2017. The Baton is currently travelling across the continent and will arrive on the Gold Coast for the Opening Ceremony of the Games on 4th April, 2018.
Staying true to its long legacy of excellence, Longines is also the Presenting Partner for Athletics, Gymnastics and Rugby Sevens at the Commonwealth Games and Co-Presenting Partner for Table-Tennis. Speaking about this honour at the launch event in Sydney, Juan-Carlos Capelli expressed the brand’s pride and the fact that they are ‘looking forward to many record-breaking performances during these ten days of intense competition’.
Amy Pejkovic, an athlete and Friend of the brand brought the Queens Baton to Longine’s new elegant boutique. In a striking photo opportunity, Amy later posed, framed by the sun setting over Sydney Harbour Bridge, wearing the Conquest V.H.P Gold Coast 2018 Commonwealth Games. The exquisite timepiece is engraved with the logo of the 2018 games and bears the legend – ‘Gold Coast 2018 XXI Commonwealth Games’ and is a masterpiece of highly technical, precision watchmaking, and marks a return to the Very High Precision (VHP) technology pioneered and perfected by the brand in the 1980s. The watch also bears the blue Koala mascot of the Games.
The opening of the new Boutique in Sydney marks Longine’s first independent boutique in Australia, a momentous occasion for the luxury watchmaker.