Baselworld 2018 marked the 101st edition of the world’s largest and most prestigious watch and jewellery show, and the event was definitely a sight to behold.
Despite the show’s newer, scaled down avatar, embracing the concept of quality over quantity with a shorter 6-day event and a smaller number of exhibitors, the excitement and anticipation of industry experts and visitors alike, was palpable.
By the end of the second day of Baselworld, the show reported 8% more visitors than last year, and exhibitors seemed satisfied with the response.
Jean-Frederic Dufour, CEO of Rolex said ‘We are very happy with this year’s edition of Baselworld. Our new products were extremely well received by our clients and the press.’
This year, Baselworld also bore witness to several momentous celebrations, with brands like Carl F. Bucherer and de GRISOGONO celebrating 130 and 25 years of excellence respectively. HOT congratulates both brands and can’t wait to see more exceptional timepieces in the coming era!
TRENDS AT BASELWORLD
As the official media partner for Baselworld 2018, HOT had unfiltered behind-the-scenes access to all the action. This year, we saw a lot of luxury watch brands present re-inventions of vintage watches. Omega was definitely leading the charge with two Limited Edition recreations of the iconic Seamaster 1948, which turned 70 this year.
Despite the technological upgrades, and new, modern calibre movements, both 38mm models remain true to the original and indicate only the hours, minutes and seconds on the domed silver dials. One model features a central seconds hand, while the other has a small seconds sub-dial at 6 o’clock. The leather straps and classic Omega four leaf clover crown as well as the fat chamfered lugs are also reminiscent of the original Seamasters from decades ago.
Longines and Rolex also brought back from of their vintage classics with the Military Watch and the GMT-Master II with a Pepsi blue and red bezel respectively.
We also noticed an abundance of blue and green coloured watches, and amongst our HOT favourites was the new 31mm Rolex Oyster Perpetual Datejust with a royal green malachite dial, complemented by a diamond-set bezel.
GMT Watches seemed to be the talk of Baselworld 2018 with brands like Rolex, TAG Heuer and Patek Philippe all presenting timepieces featuring this new-age complication.
Sascha Moeri, CEO of Carl F. Bucherer talked about the ‘very good mood in the market’ and about Baselworld 2018. He said ‘It is a fantastic Baselworld this year, even stronger than the last few years’. Baselworld remains ‘the most important watch and jewellery show’ for the 130-year old brand.
Bvlgari is a name synonymous with luxury, and brand CEO Jean-Christophe Babin welcomes the chance to ‘meet a lot of media and (Bvlgari’s) best retailers’ at Baselworld every year.
Jean-Claude Biver, CEO of TAG Heuer and head of the LVMH Watch Division says ‘Baselworld is the only place where I can see 1000 people in 5 days and I can look you in the eye and I can xtouch you and I can say cheers and I can give you coffee and I can eat with you’. ‘Basel is fantastic!’.
All this and much more was heard at Baselworld 2018, with the show ending on a very positive note. We look forward to next year’s Baselworld, which will be held between 21st March and 26th March 2019.
HOT PICKS FROM BASELWORLD 2018
From Grandes Complications to High Jewellery, Astronauts orbiting the galaxy to the dark side of the Moon and watches that break all records for their refinement and technological ingenuity. These were just a fraction of what we were able to witness at Baselworld 2018, with the promise of even more creativity in the year ahead.
After a week that flew by almost without warning and an endless parade of horological wonders, here are some of what we felt were Baselworld 2018’s HOTTEST watches.